Developer Bespoke Service

Robinson Jackson, delivering a bespoke service for developers

We have developed a bespoke service for new-build developers looking for a professional and all-inclusive service. To complement the sales effort, Robinson Jackson is one of the only Estate Agents with a full-time dedicated Marketing, Design & Communications department. This specialist team includes experts recruited from the property and advertising industries. The diversity of the team’s experience is quite incredible, with members attracted from advertising, media, branding and website agencies, responsible for launching products and services that are now household names.

With their expertise in consumer communications we are able to offer marketing packages that will deliver standout and maximise the potential market value of your properties. This could include;

• Professional property photographer
• In-house graphic design & creative
• High quality brochures & printing
• Floor Plans & EPCs
• Site boards 
• Window displays at our high street branches 
• Advertising & communication strategies
• Media planning & buying
• Digital & web expertise
• PR coverage in local & national media 
• Open days & Show Homes

Building the excitement and pre-sales

Even before the development has been officially launched we will be able to line up the ‘hottest buyers’ for pre-release open days. We can also plan advertising teaser campaigns across the media, in our branches and via the web that will build excitement amongst the general public. We are currently starting to employ more and more sophisticated techniques in order to communicate with our database, to keep them informed of developments such as yours.

Lead Generation & Results

We understand that Return on Investment (ROI) is paramount to the success of any new development. With the falling circulation of local newspapers, increasingly we are looking to maximise lead generation through alternative channels.

In order to create widespread awareness our media planners will look to deliver your advertising and PR campaigns across many diverse touch-points. Increasingly we are utilising channels outside of those traditionally used by estate agents. The expertise offered by our Marketing, Design & Communication specialists, drawn from product launches and ‘direct response’ advertising are helping our clients exploit new media opportunities; where the possibilities for mass and one-to-one marketing are huge – most noticeably via the internet and email.

While our strategies are accountable, don’t be surprised if you are invited to an ‘off-the-wall’ brainstorming session. If you would like to discuss your development please feel free to call the Group's New Homes Director, Mark Kennedy on 01689 833322.

On site sales teams

If your development includes a show home, we are able to place professional sales staff into the complex or show home. They can be permanently located at the site to coordinate and undertake all the viewings around the development. On site sales staff will work with the branches and our independent mortgage adviser to follow up positive leads to help turn viewings into sales.