Marketing your property

In a market where every seller wants to attract the buyer's attention, just having a presence in the local press or on property portals is no longer impactful enough. We recognise that to be an effective estate agent in today's market Robinson Jackson needs to be smarter than others, to help our clients' properties stand out from the crowd. In order to attract more enquiries and maximise the potential value of your home, we will create the WOW FACTOR through an innovative marketing and communications plan which will reach the largest audience.

You should always imagine yourself as a potential buyer and consider what will impress and excite them about your home. Before developing any marketing plan, we will always have in our minds a clear picture of the type of people that will be interested in a property. A one-bedroom apartment for instance will attract a very different kind of buyer to a four-bedroom house.

‘The 3Ps’ - Promotion, Presentation and Price

Once we have identified who your buyer is likely to be and where they search for property, which could be the local press, property portals such as Rightmove or even via their mobile phone, we then consider ‘the 3Ps’ – Promotion, Presentation and Price.  This has been our approach for many years - simple to understand, but one that takes time to master. If we can promote your property in the right place, presented to its full potential, at the right price we will be able to attract the right buyers.

If one of these elements do not compliment the others then the property will stand out for all the wrong reasons and is likely to stay on the market for a long period of time. Get them right however, and you can expect a constant flow of viewings and if the buyers are right, a sale to follow pretty quickly.

Maximising the potential value for your property

We have always taken marketing and advertising very seriously, in fact Robinson Jackson is one of the only estate agents with a full-time dedicated Marketing, Design & Communication department – and they’re some of the most experienced professionals in the business. Working with them, we will create the WOW FACTOR that will present your home to its full potential and maximise its market value. Depending on the nature of your property the marketing support behind your property may include;

• Quality colour particulars and brochures
• Property portals such as Rightmove
• Email newsletters and campaigns
• Local newspaper advertising
• Our exclusive homemover magazine
• iPhone app and Smartphone website
• High street branch support
• Enhanced floor plans
• Professional photography
• And of course robinson-jackson.com

It is difficult within the confines of a website to bring to life many of the promotional materials we will utilise for your property, but we are convinced you will be impressed. For a full presentation covering the marketing services we provide, please contact one of our branches. We are available 8am to 8pm, 7 days a week.