We understand that successful property investment requires informed decision-making. That’s why we’ve created a dedicated investor knowledge base - your guide to property investment and guide to being a landlord. Explore expert-led videos covering key topics to help landlords invest smarter, live better, and manage their portfolios with confidence. Click to watch an introduction to our investor series.
Worried about void periods? Discover how to find reliable tenants fast and maximise rental income with our proven, expert-backed marketing strategy.
Prefer to watch? Press play on the video above for a quick overview or keep reading for the complete guide.
Are you concerned your property may sit empty and lose your valuable rental income? Based on real-world lettings experience, we’ve developed a proven 6-step strategy to help you secure high-quality tenants, reduce costly void periods, and start the cash flow into your bank account quicker.
It may sound basic, but property presentation is one of the most overlooked factors in quickly attracting tenant interest. Start with professional photographs taken in natural daylight and avoid grainy, dark images. These are your first impressions, and they matter.
Descriptions should be engaging and informative, capturing the lifestyle benefits of the property, not just its dimensions. What's the local transport like? How close are shops, parks, or schools? Minor additions, such as video walkthroughs or drone footage (especially for houses with outdoor space), can also set your listing apart.
This often-overlooked attention to detail dramatically increases the volume of enquiries. Well-presented properties receive more clicks, more interest, and ultimately, are let faster.
We don't just advertise. We launch your property during peak traffic times to maximise exposure.
It's not just about being on portals. It's about standing out once you're there. This means having strong cover images, bold callouts (e.g., "Available Immediately" or "Pet Friendly"), and ensuring every listing is complete and accurate. It's easy to overlook these small details, but they have a significant impact on a tenant's perception and decision-making process.
Understanding when tenants are actively searching helps us generate a higher volume of quality leads from the outset.
Rental platforms display search results in fixed price brackets. This means a property priced at £1,005 could be seen by fewer people than one priced at £1,000. Strategic pricing isn't about undercutting the market; it's about setting a competitive price that aligns with market value. It's about understanding how platforms present listings and adjusting to maximise visibility.
Having taken the time to analyse how portals use price points to display properties, we can guide you on optimal pricing that may increase viewing enquiries by up to 30%. A slight adjustment can lead to a measurable increase in leads without compromising value.
Our marketing strategy generates a buzz around a property, resulting in a high volume of enquiries. When demand is high, back-to-back viewings create momentum. Multiple prospective tenants seeing interest from others can lead to quicker decision-making and sometimes multiple offers.
Open houses also reduce the time spent on individual appointments, thereby speeding up the process for all parties involved. These events can be informal and still highly effective, provided tenant quality is pre-screened. We financially qualify all applicants before they attend, ensuring that everyone who comes through the door is a viable tenant.
If a property doesn’t generate immediate offers, we always have a Plan B.
That means conducting a Marketing Review, evaluating, viewing feedback, and analysing your Rightmove Property Performance report against similar listings. This allows us to make informed decisions about potential adjustments to stimulate activity.
We value open and honest communication, ensuring we stay aligned on any necessary changes to keep your property moving forward.
Ultimately, the final choice of tenant is in your hands. Our role is to listen to your needs and present you with the best tenants that match your requirements.
The best matches occur when landlords are clear about what matters to them, such as long-term reliability, lifestyle fit, or specific conditions like pet ownership. We bring experience to help you weigh your options, but the goal is always to align with a respectful tenant who treats your property as their home.
Being a landlord is never one-size-fits-all, and we believe in providing the tools, insights, and flexibility to help you do it your way.
Whether you prefer self-management or full-service support, our role is to equip you with the knowledge to make informed decisions. The Investor Knowledge Base is your growing hub of helpful, unbiased content. Use it to shape your strategy, protect your income, and feel confident in the choices you make.
Speak to our lettings specialists today and start investing smarter, to live better.
Selecting the right agent for you should not be a difficult decision. Although you may find agents ability to deliver expert support, long-term, can vary. As a Landlord, you need to trust the agent to guide you through every step of the lettings process and manage your property once a tenant moves in. This is particularly important given the amount of new government legislation frequently introduced. Many carry hefty fines for non-compliance. The wrong choice can be costly, so please consider an agency's reputation carefully.
Over-valuing and setting an unrealistic rental price will cost you money. Rental prices can change almost weekly. So your chosen agent must demonstrate their knowledge regarding comparable properties competing for the tenant demand in the local area at the time of placing your property on the market. An agent with a high turnover of rental properties will show you recently let properties and the rent agreed. This will ensure a successful let within your specified timeframe and avoid an empty property.
With so many properties on the market, differentiating yourself from the competition is vital. Fantastic photos – perhaps utilising wide-angle and enhanced images – will help your property stand out on Rightmove & Zoopla. To maximise the interest, avoid agents that solely rely on the internet for tenant enquiries. Instead, choose an agent that combines excellent marketing with a proactive lettings team, who will utilise their rich database of tenants to maximise the interest in your property.
When it comes to advertising online, there are good, bad & ugly techniques like any marketing channel. Agents with an in-depth understanding of tenant behaviour whilst on property websites are at a distinct advantage. A strategic plan is strongly advised, instead of posting the advert and sitting back & waiting. Tie this with creating urgency before and on the viewings will give you the best chance of success.
Continual communication from the outset is key. Knowing how much activity your property has gained allows you to make informed decisions. It can be the difference between a let or a void period. Choose an agent committed to providing regular updates about the level of interest and feedback from prospective tenants.
It is your property; it is, therefore, your choice who lives there. Sometimes this may not be the person offering the highest rent. An open discussion with your agent about your preferences allows you to stay in control.
There are over 100 pieces of legislation that must be adhered to before a move-in takes place. Many of these carry hefty fines for non-compliance. Ensuring your agent informs you or actions them on your behalf means you will be protected before, during and after the tenancy.
Once let, and under property management's watchful eye, the information they provide from regular inspections is essential to the tenancy term's smooth running. These will help ensure your property is being cared for in the way you would wish. It also allows you to address any maintenance issues quickly and effectively to uphold the property's condition. Access to an online landlord portal will provide 24/7 visibility.
It is vital to ensure you retain all records, documents and statements relating to the tenancy. This not only protects you and your property against any damage once returned post-tenancy but helps with any personal tax obligations. These are now securely stored in an agent's online portal for easy access.
We genuinely care for customers, whether you are a current customer or thinking about using our services. Advice is always available from our Lettings Specialists. If there is anything you wish to discuss, please feel free to contact us. We can also help landlords looking to expand their portfolio, considering equity release or reducing your monthly outgoings, perhaps via a re-mortgage. Buy-to-let experts and Financial Advisers are available throughout the Robinson Jackson Group.
Stay up to date with Andy’s quarterly market insights, covering the latest property trends, investments tips and local market news.
READ THE LATEST UPDATE
Propertymark Client Money Protection Scheme
We believe in total transparency and display all fees and costs that will apply. All fees are inclusive of VAT.
Please note: Some fees may differ depending on the address of the property to be let. Contact us today for the specific fees for your property.
Alerts | Saved Searches | Saved Properties
Alerts | Saved Searches | Saved Properties
