Following a survey of 3,000 landlords, two key objectives came out on top when initially letting a property; the quality of the tenant and how quickly they can be found. The tactics outlined below add a more strategic approach to traditional marketing methods associated with lettings.
We use crisp, bright images with blue skies that make properties stand out across all our service levels, particularly across digital channels. We also use the latest equipment with specialist wide-angle, distortion-free lenses to provide tenants with true to life images. Enhanced photos consistently deliver more tenant enquiries.
We have always been hugely proactive in the marketing of our properties by utilising our award-winning techniques to help you in letting your property fast, whilst ensuring we find you, quality tenants.
A considerable part of the marketing mix is our use of leading property websites, including Rightmove, Zoopla and Prime Location. We are continually reviewing the way we list our customers' properties to ensure maximum exposure. We have found that a strategic approach to pricing increases the number of times your property appears within tenant searches and can lead to increased viewing levels by as much as 30%.
By taking the time to understand how the property portals intrinsically work, we can provide the best advice to gain higher enquiry figures. By cleverly pitching the price versus similar properties on the market, we also stimulate greater demand, allowing us to provide you with a broader selection of tenants from which to choose.
Our Open House viewings are professionally arranged and managed by our Lettings Consultants over a carefully scheduled period.
This approach can help:
All viewings are by appointment only, and applicants are pre-qualified before attending.
Where appropriate, Open House events can help streamline the letting process and support well-informed tenancy decisions.
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