Attracting Tenants: How To Find Them Quickly

Worried about void periods? Discover how to find reliable tenants fast and maximise rental income with our proven, expert-backed marketing strategy.

Prefer to watch? Press play on the video above for a quick overview or keep reading for the complete guide.

Finding the Right Tenant Quickly

Are you concerned your property may sit empty and lose your valuable rental income? Based on real-world lettings experience, we’ve developed a proven 6-step strategy to help you secure high-quality tenants, reduce costly void periods, and start the cash flow into your bank account quicker.

Step 1: Present Your Property to Attract Interest

It may sound basic, but property presentation is one of the most overlooked factors in quickly attracting tenant interest. Start with professional photographs taken in natural daylight and avoid grainy, dark images. These are your first impressions, and they matter.

Descriptions should be engaging and informative, capturing the lifestyle benefits of the property, not just its dimensions. What's the local transport like? How close are shops, parks, or schools? Minor additions, such as video walkthroughs or drone footage (especially for houses with outdoor space), can also set your listing apart.

This often-overlooked attention to detail dramatically increases the volume of enquiries. Well-presented properties receive more clicks, more interest, and ultimately, are let faster.

Step 2: Tactical Marketing for Maximum Reach

We don't just advertise. We launch your property during peak traffic times to maximise exposure.

It's not just about being on portals. It's about standing out once you're there. This means having strong cover images, bold callouts (e.g., "Available Immediately" or "Pet Friendly"), and ensuring every listing is complete and accurate. It's easy to overlook these small details, but they have a significant impact on a tenant's perception and decision-making process.

Understanding when tenants are actively searching helps us generate a higher volume of quality leads from the outset.

Step 3: Price It Smartly, Not Just Competitively

Rental platforms display search results in fixed price brackets. This means a property priced at £1,005 could be seen by fewer people than one priced at £1,000. Strategic pricing isn't about undercutting the market; it's about setting a competitive price that aligns with market value. It's about understanding how platforms present listings and adjusting to maximise visibility.

Having taken the time to analyse how portals use price points to display properties, we can guide you on optimal pricing that may increase viewing enquiries by up to 30%. A slight adjustment can lead to a measurable increase in leads without compromising value.

Step 4: Generate Buzz With Open Houses

Our marketing strategy generates a buzz around a property, resulting in a high volume of enquiries. When demand is high, back-to-back viewings create momentum. Multiple prospective tenants seeing interest from others can lead to quicker decision-making and sometimes multiple offers.

Open houses also reduce the time spent on individual appointments, thereby speeding up the process for all parties involved. These events can be informal and still highly effective, provided tenant quality is pre-screened. We financially qualify all applicants before they attend, ensuring that everyone who comes through the door is a viable tenant.

Step 5: Plan B – Marketing Review

If a property doesn’t generate immediate offers, we always have a Plan B.

That means conducting a Marketing Review, evaluating, viewing feedback, and analysing your Rightmove Property Performance report against similar listings. This allows us to make informed decisions about potential adjustments to stimulate activity.

We value open and honest communication, ensuring we stay aligned on any necessary changes to keep your property moving forward.

Step 6: You Choose the Tenant

Ultimately, the final choice of tenant is in your hands. Our role is to listen to your needs and present you with the best tenants that match your requirements.

The best matches occur when landlords are clear about what matters to them, such as long-term reliability, lifestyle fit, or specific conditions like pet ownership. We bring experience to help you weigh your options, but the goal is always to align with a respectful tenant who treats your property as their home.

Join Our Investor Community

Being a landlord is never one-size-fits-all, and we believe in providing the tools, insights, and flexibility to help you do it your way.

Whether you prefer self-management or full-service support, our role is to equip you with the knowledge to make informed decisions. The Investor Knowledge Base is your growing hub of helpful, unbiased content. Use it to shape your strategy, protect your income, and feel confident in the choices you make.

Speak to our lettings specialists today and start investing smarter, to live better.