MARKETING STRATEGIES TO DELIVER MORE

Following a survey of 3,000 landlords, two key objectives came out on top when initially letting a property; the quality of the tenant and how quickly they can be found. The tactics outlined below add a more strategic approach to traditional marketing methods associated with lettings.

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THE MARKETING MIX

We use crisp, bright images with blue skies that make properties stand out across all our service levels, particularly across digital channels. We also use the latest equipment with specialist wide-angle, distortion-free lenses to provide tenants with true to life images. Enhanced photos consistently deliver more tenant enquiries.

We have always been hugely proactive in the marketing of our properties by utilising our award-winning techniques:

  • Internet advertising
  • Bespoke brochures
  • Multi-branch network
  • Professional window displays
  • Proactive call-outs

 

ZERO DEPOSIT

When marketing your property, utilising our 'Zero Deposit Scheme' is a significant advantage. The scheme is familiar to tenants and acts as accreditation for the associated property. It also offers benefits to landlords:

  • Attract Tenants Faster – Less Void
  • More Protection for your Property
  • Faster Landlord Payout in Dispute Circumstances
  • Adjudicated by the TDS for peace of mind

 

STRATEGIC PRICING

A considerable part of the marketing mix is our use of leading property websites, including Rightmove, Zoopla and Prime Location. We are continually reviewing the way we list our customers' properties to ensure maximum exposure. We have found that a strategic approach to pricing increases the number of times your property appears within tenant searches and can lead to increased viewing levels by as much as 30%.

By taking the time to understand how the property portals intrinsically work, we can provide the best advice to gain higher enquiry figures. By cleverly pitching the price versus similar properties on the market, we also stimulate greater demand, allowing us to provide you with a broader selection of tenants from which to choose.

OPEN HOUSE

Please note, this service is only available when Covid-19 guidance allows.

An Open House is professionally arranged and undertaken by our Lettings Consultants. Viewings are strictly by appointment only over a short period, and offers are usually quickly submitted. This format offers our customers the greatest selection of tenants and the best opportunity to maximise the property's rent potential.

We take pride in offering you, where possible, a variety of tenants so you can cherry-pick the right one for your property. (As opposed to the; 'first come, first served' approach adopted by some agents.)